4 Ecommerces That Boosted Record Black Week Results
In the aftermath of Black Week 2018, ecommerce owners are either rejoicing or wondering where it all went wrong. According to snap analysis from Adobe, Black Friday brought in $6.2 billion in online sales in the US alone, a growth of 23.6% year over year, and an estimated $7.9 billion in Cyber Monday online sales, a 19.7% increase YoY. While in-store visits dropped overall, sales from smartphones hit over $2bn and buy online and pickup in-store data was up a record 50%.
The takeaway? The future of shopping is online, and those with a well-structured and prepared digital marketing strategy in place will be the ones to benefit from the unstoppable force that is Black Week. Here are four Ecommerce businesses that, thanks to Spaceboost’s PPC Automation technology, are more than pleased with their Black Week KPIs, and are ready and raring to go for the rest of the holiday season.
Spaceboost-Powered Black Week Results
Our PPC marketing automation platform allows advertisers to prepare for high-value moments, like Black Friday, Cyber Monday, the January sales, and more. Here’s a quick overview of how four different ecommerce businesses used Spaceboost to get the best possible results from the week, increasingtheir ad investment, maintaining (or increasing) their ROI, and driving the conversions that help them end the year with KPIs to be proud of:
“As the optimizer took care of our ROI we were able to give more and more visibility to those products that were generating higher average sales.”
– The Founder
“Thanks to the automation of our advertising budget, we were able to calibrate our ad spend during the weeks leading up to Black Friday and during the big week itself to get the best results. We created a structure that was 100% oriented towards performance.”
– The CMO
“It’s incredible how this technology helped us to optimize our campaigns. In such a key sales period, it’s not easy to stay on top of everything. Spaceboost allowed us to find the ideal balance between immediacy and effectiveness.”
– The CEO
“Thanks to the real-time adjustments of our bids from the Optimizer tool, we were able to maintain our profitability and increase our traffic step by step.”
– The Marketing Manager
Want to see how they did it? Check this Case Study of how a Home and Decor Ecommerce (Space-)boosted their entire business with the power of a PPC automation technology-powered marketing campaign!