JEVNET x Spaceboost: how PPC technology boosted an agency to success
How JEVNET, the first agency to trust in Spaceboost’s automation technology, gained 75 new clients – invoicing larger amounts – by specializing in Adwords, achieving eye-watering results for their existing clients, and attracting new ones to JEVNET in the process.
JEVNET before Spaceboost
When Jordi Esquerigüela founded JEVNET ten years ago, it was as a 360° marketing agency – that is, they did more or less everything. They were profitable, it was going well – but they weren’t in a position to say no to anything; they couldn’t specialize. After Jordi met Spaceboost’s founder, Nacho Rodés in 2015, everything changed. Jordi decided to bet on Spaceboost’s technology, specialize JEVNET’s business model, and prioritise a new vertical: Google Adwords.
The results speak for themselves, but all the same, we talked with Jordi to explain how Spaceboost helped JEVNET to go from invoicing just 10% of their total revenue through Adwords to being one of the top 3 agencies managing PPC investment in Spain in just seven months.
“I think our case is a bit special as we were the first agency to start working with Spaceboost. I always say that with JEVNET there is a before Spaceboost and an after Spaceboost. It was like opening a whole new business for us – and one that was full of opportunities.”
JEVNET after Spaceboost
They had been managing some investment in Google Adwords, but it wasn’t a significant driver of growth. After changing strategy, they skyrocketed, both in terms of results for the clients they were managing at the time, and results for JEVNET as an agency – using Spaceboost as a commercial tool to attract new clients.
Investment in Adwords: Invoices from clients using Adwords rose from 10% to 65%
Increase in clients: Since they started to use Spaceboost’s technology they went from managing just 5 clients using Adwords to 75-80, depending on the month.
Increase in clients’ Adwords spend: In the first 5 months after using Spaceboost, JEVNET clients increased their Adwords investment by 16%.
“As well as being able to achieve quite amazing results with the tool itself, having this technology is a great commercial tool for us when it comes to catching the attention of potential clients.”
Results for JEVNET clients
“It’s never just the results that we achieve in an account, we also benefit indirectly: the more results our clients see from this technology, the more they talk about us and about what they’ve been able to do with Spaceboost technology. It’s a great way to attract more clients organically.”
Transportation: Taxi business in Barcelona
The plan: Capture keywords for all the major streets in Barcelona. Use Spaceboost’s automated campaign structure to create segmented ads.
“We were able to gain very specific searches where we practically had no competition. And by using the algorithms to segment our campaigns so much, we were able to increase the return on our investment”
– Company CEO
Ecommerce: Shampoo and hair gel
The plan: Link their product catalogue to Spaceboost’s platform, create dynamic feeds and a massive campaign structure with a defined optimal CPA and a series of separate Adgroups for each product.
“We were able to bid for ads for all of our products, control our stock, its price, and the ads all in real-time. It opened up the scale of our Ecommerce sales massively with a CPA controlled for each product.”
– Company CEO
The future for JEVNET + Spaceboost
JEVNET is still growing. One of the objectives that JEVNET has set together with Spaceboost is to double the invoicing that they manage in 2018 through Google Adwords managing technology.
“It’s obvious that automation technology is the future. Anyone who isn’t starting to work like this now, they’re already way behind… and it won’t be long before they look up and it’s too late.”